Paid Advertising refers to the practice of paying for ad placements across various platforms, such as search engines, social media, or websites, to promote a product, service, or brand. The goal is to reach a wider audience and drive more traffic, sales, or leads.

Pay-Per-Click (PPC) Advertising is a model where advertisers pay each time their ad is clicked. They bid on keywords related to their products, and when users search for those terms, the ads appear. The cost per click depends on factors like keyword competition and ad relevance. PPC helps businesses drive targeted traffic and measure campaign effectiveness.

The cost of Paid Advertising varies based on several factors such as the platform, the competitiveness of the keywords, the audience targeting, and the ad format. For example, Google Ads charges based on keyword competition, while social media platforms like Facebook offer more detailed audience targeting options, influencing the cost.

Organic traffic refers to visitors who find your website through unpaid search engine results, social media, or other non-paid channels. Paid traffic, on the other hand, is generated through paid ads. Paid traffic can bring faster results, while organic traffic typically takes longer to build but can be more sustainable over time.

Yes, you can run Paid Ads on a limited budget. Many platforms allow you to set daily or lifetime budgets to control costs. Start with a small budget, test different ads, and optimize based on performance to maximize your return on investment.

• Increased visibility and reach: Quickly get your product or service in front of a larger audience.
• Targeted marketing: Reach specific demographics based on interests, behavior, location, etc.
• Faster results: Paid ads can deliver immediate traffic and conversions.
• Measurable ROI: Track and optimize your ad spend for maximum performance.